MAJESCO ENTERTAINMENT invites girls to join the ‘HEY GIRLS’ club!
Bristol, UK, February 21, 2007 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of digital entertainment products and content, today announced Holly Hobbie™ & Friends for the Nintendo DS™.  Developed by Frontline Studios, Inc. and scheduled to launch this fall, Holly Hobbie™ & Friends features the girl with heart, Holly Hobbie, and her best friends Carrie and Amy, as they take part in themed mini-games.

“With a growing licensed product line that includes DVDs, toys and craft books, the Holly Hobbie property is as popular as ever,” said John Merchant, International Product Manager. “Our Holly Hobbie™ DS game offers a positive play experience for today’s young girls while letting fans of the property interact with Holly on the go.”

In Holly Hobbie™ & Friends, players will get to know Holly’s family, her two best friends and their pets Bonnet, Doodles, Cheddar and Cider.  Earning letters in the “H-E-Y G-I-R-L-S” club motto lets girls unlock additional mini-games including cooking, ice skating, biking, dancing, designing posters, organizing a sleepover and more.  A Holly Hobbie Journal lets players record secret notes, drawings and high scores, while a Holly Pop Quiz tests how well players know their Holly Hobbie Trivia.

About AG Properties

American Greetings’ intellectual property and outbound licensing division, AG Properties was established in 2005 to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands.  The impetus for setting up the division was inspired not only by the success of two properties, Care Bears and Strawberry Shortcake, which have made $2 billion and $1.5 billion in retail sales respectively, but also the IP, digital, manufacturing and retail core competencies that define the American Greetings Corporation.  For more information visit www.agpbrands.com.

 

Release Schedule

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©2007 Majesco Entertainment Corp., a wholly owned subsidiary of Majesco Holdings Inc. All Rights Reserved. Patents Pending.
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